I would say, for what it’s worth, that strategy as a way of thinking has become a bit of a lost discipline.
Q. How do we get it back?
A. I don’t know entirely. Honestly, I shake my head a little bit. I personally try to do it. I work for about a dozen CEOs of big corporations around the world on strategy and interestingly enough, lots of them have strategy departments, but not many people in them are actually practiced in strategy, even though many are from large consulting firms. But it’s fun. They are very smart and when I teach them tools and techniques for making strategy choices, they are excited by it, and have a real appetite for becoming better strategists. The problem is that strategy just isn’t taught or practiced enough anymore.