Young creatives believe they have nothing to learn from older generation – but they couldn’t be more wrong | Advertising | The Drum

The advertising industry is far from the only one facing this challenge…

Without that face-to-face dialogue, digital creatives are selecting the typeface and photoshopping the pictures before they’ve even tested the thinking. The modern habit is instant ‘prettyfication’ rather than constant interrogation.

Source: Young creatives believe they have nothing to learn from older generation – but they couldn’t be more wrong | Advertising | The Drum

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