Rory Sutherland: Perspective is everything | TED Talk

Why were we not given the chance to solve that problem psychologically? I think it’s because there’s an imbalance, an asymmetry, in the way we treat creative, emotionally-driven psychological ideas versus the way we treat rational, numerical, spreadsheet-driven ideas. If you’re a creative person, I think quite rightly, you have to share all your ideas for approval with people much more rational than you. You have to go in and you have to have a cost-benefit analysis, a feasibility study, an ROI study and so forth. And I think that’s probably right. But this does not apply the other way around. People who have an existing framework, an economic framework, an engineering framework, feel that actually logic is its own answer. What they don’t say is, “Well the numbers all seem to add up, but before I present this idea, I’ll go and show it to some really crazy people to see if they can come up with something better.” And so we, artificially I think, prioritize what I’d call mechanistic ideas over psychological ideas

https://www.ted.com/talks/rory_sutherland_perspective_is_everything

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