Snap’s Apple Strategy – Stratechery by Ben Thompson

Customer centricity is a severely abused term. But there is real advantage in having a deep empathy for the intersection between your product and people’s lives, the job it solves and context it occurs in, and value it creates. It’s just that very few companies do it well.

Without question Apple’s ongoing success lends credence to the idea of humanity as a differentiator; the challenge for Snap, though, is that that approach didn’t work too well for Apple the first time around.

Source: Snap’s Apple Strategy – Stratechery by Ben Thompson

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