San Francisco Review of Books: Book Review: ‘The Design of Business: Why Design Thinking is the Next Competitive Advantage’ by Roger Martin

+  Reliability is what is prized by legacy organizations that seeks to replicate the past and improve means of achieving the same goals.

+  Validity strives to achieve a future objective that cannot be proven on the basis of the past precisely because it is so pioneering in nature.

+    McKinsey and other similar consulting firms continue to focus on reliability and repetition of formulas from the past to the EXCLUSION of validity, exploration, and innovation.  [I am much more critical of all the so-called consulting firms, they tend to throw ignorant MBA billing hours at a problem better understood by the janitor on site.]

+  Three forces converge to marginalize the future: 1) demand for prior proof of sources and/or method; 2) aversion to bias i.e. not open-minded; and 3) constraints on time, demanding results in too short a timeframe.  In short, organizations are poor at SENSING, not OPEN-MINDED, and therefore not ADAPTIVE.

Source: San Francisco Review of Books: Book Review: ‘The Design of Business: Why Design Thinking is the Next Competitive Advantage’ by Roger Martin

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