Mark Ritson: Only crap marketers mistake stereotypes for segments – Marketing Week

For strategic reasons as much as politically correct ones, if you cannot empirically show any meaningful differences between your target segment and the other segments – or if it is populated by completely different people who want entirely different things – your segment is not a segment. It’s a joke and so are your skills as a marketer.

Source: Mark Ritson: Only crap marketers mistake stereotypes for segments – Marketing Week

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